Something incredible just happened! I went food shopping in under 2 minutes….. using my iPad.
Growing up, my mother would take me and my two siblings with her when she went grocery shopping. She would pile us three kids in the Dodge Grand Caravan; drive 10 minutes to Walbaum’s; go up and down each aisle checking things off her list; wait in the checkout line with multiple carts full of food; pile us (and the groceries) back in the Caravan; and drive the 10 minutes back home. To my amazement, she always managed to single-handledly get us kids, and the groceries, back in the house and put away safely. We went shopping about once a week, and it took about 2 hours.
Just a moment ago, I picked up my iPad and launched the Fresh Direct application. Using simple graphics, I slid my fingers down the list, selected items, selected a time for my groceries to be delivered directly to my doorstep, and paid for the groceries with my credit card.
Apple and Fresh Direct have transformed a 2 hour, hectic grocery trip into an easy 2 minute experience. Now that’s cool!